Strata at Garden of the Gods Resort & Club
Strata is the holistic health enterprise at the historic Garden of the Gods Resort & Club that combines traditional therapies with the miracles of Western medicine. Despite a decade of spending, it suffered from a lack of brand awareness. A new logo, a new look and a promise that “A New World of Well Awaits” provided a blueprint for all communications and propelled the brand into the minds of the marketplace for optimum health and wellness.